Print is dead. Long live Print.  

Shift The Apostrophe

The way we talk about the LGBT community is just as important as the way we treat them. Shifting an apostrophe is a small way we can make a big difference. 

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The Hindu - Manifesto

The Hindu is the last bastion of Indian journalism. While others have succumbed to the temptation of tabloids, this daily stands alone in its erudition, fanatical obsession with grammar and, of course, fidelity to the news. It's this copywriter's favourite paper and this is a manifesto inspired by it. 

Levi's - Innerwear

The Levi's range of inner-wear should represent what its parent campaign stood for - freedom. 

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