Theraflu - How Sick Is Vegas?

Vegas is Americaโ€™s sickest party destination. Itโ€™s got flashy parties, five-star hotels, luxury cars, andโ€”with millions of people aroundโ€”plenty of germs, too. So we wanted to remind visitors that even though thereโ€™s a good chance you could get sick in Vegas, Theraflu will be there to help you power through. 

We created radio, static OOH, interactive OOH animations that pulled in real-time data from the weather channel, and a photo kiosk that took heat-sensitive Thermoselfies of users. The cumulation of everything showing people just how "sick" Vegas really is.

*Produced at Saatchi & Saatchi, NYC

*Vegas SickScore was populated in the video in real time

 The kiosk scanned users and generated a 'Thermoselfie' that populated the billboard in real time. 

The kiosk scanned users and generated a 'Thermoselfie' that populated the billboard in real time. 



Metro Pop-Up Two-sided Banners

Sick Folk: ECD - Chris Morera, ECD - Mark Scholler, AD - Teo Bazgu, CW - Kassandra Pollard , AD (Intern) - Pradhan Thandra